Currently there appears to be three levels of fees being charged by Chocolate Fountain companies: Cheap, Medium and High End.

• Cheap ranges from £199 - £500
• Medium from £500 - £800
• High End from £800 +

The Chocolate Fountain Guild's Courses are designed and orientated for Part-time or Full-time operators to charge within the medium price band - around the £600-700 mark per event or function (a night).

Why around this 'medium' pricing structure?

There are MANY reasons, but here are just a few:

1. Operators charging anything less than £500 per event/function are NOT making sustainable money/income for themselves (after costs etc., are taken out, in other words a net amount).

2.Within the Cheap ranges (£199 - £500) there is a price war with operators undercutting each other on a daily basis. As a direct result, in this price range you will see quite a few 'businesses' up for sale on such sites as e-Bay. There is a good chance a Bride or a Corporate that has booked one of these Chocolate Fountain companies may not see the Chocolate Fountain company at their event or function - "Gone Out of Business".

3. Competition is good. Profit is good. Reinvestment back into ones business is also good (for all concerned). At the 'Cheap' -end of the market useable or meaningful profits cannot be ploughed back into the business to sustain growth. The profits are very limited and tend to be just a few pounds, hardly worth investing back. Those charging within the Medium and High end brackets can and tend to invest sizable amounts to improve their services and facilities on offer. This can and does benefits all - clients and operator.

4. With all the government taxes, rules and regulations, it is becoming (overall) harder and harder to make a comfortable living. £600-700+ per event or function enables the entrepreneur to make a comfortable living plus invest back into the business. In the Seminar/course we demonstrate how to make with just ONE Chocolate Fountain machine in excess of £100,000 per annum - a more than comfortable living!

The first part of the seminar includes a long session on Finance; how to charge (breaking down the various charging components) as well as why to charge the amounts we do for an event.

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